About Sleep in Africa

Travel Africa Differently

We create meaningful journeys that connect travellers with the people, cultures and landscapes that make Africa extraordinary.

Explore Our Journeys

A Letter From Our Founder

Why Sleep in Africa Exists

Africa has never been just a destination for me. It has always been a story worth sharing.

My deep love for this extraordinary continent inspired me to create a platform that makes discovering Africa easier and more accessible.

In 2018, I founded Sleep in Africa after realizing how difficult it was to find reliable information about destinations and accommodations across Africa compared to other regions of the world. While travelers could easily access inspiration and booking options elsewhere, Africa's incredible hospitality offerings often remained hidden from view.

What began as an Instagram-based inspiration platform quickly grew into a curated showcase of unique stays across the continent. Almost every day, I shared remarkable properties, boutique lodges, eco-retreats, and authentic accommodations that reflected the richness, diversity, and creativity of African hospitality.

My mission was simple: to reveal an Africa that goes far beyond international hotel chains and to celebrate the people, places, and experiences that make the continent truly exceptional.

Today, Sleep in Africa helps travelers discover and experience Africa in a more authentic, meaningful, and inspiring way. Through carefully curated journeys and handpicked accommodations, I am proud to connect travelers with the beauty, culture, and diversity that make Africa unforgettable.

Fatimatou D. Founder, Sleep in Africa

Why Sleep in Africa

The Values Behind Every Journey

Every itinerary we design is guided by a simple belief: travel should create meaningful connections and lasting memories.
01

Authenticity

Travel beyond the usual tourist routes and discover places, people and stories that reveal the true essence of a destination.

02

Connection

Meaningful encounters with local communities, guides and entrepreneurs who bring each destination to life.

03

Impact

Supporting local businesses and encouraging responsible tourism that benefits the places we visit.

Our Vision

To make Africa easier to discover, more accessible to travellers, and more rewarding for local communities.

We believe travel can create meaningful connections, support local economies and inspire a deeper understanding of the continent.

The Journey So Far

Building Sleep in Africa

From a simple Instagram catalogue to a growing platform dedicated to showcasing Africa through meaningful travel.
2018

Instagram Launch

Sleep in Africa began as a visual catalogue highlighting unique destinations and accommodations across Africa.

2020

Growing Community

An engaged audience of travellers started using the platform to discover lesser-known destinations.

2023

Curated Journeys

The brand evolved from inspiration to tailor-made travel experiences.

2026

Travel Platform

A growing collection of itineraries, local partnerships and meaningful travel experiences across Africa.

Trusted By & Featured In

Building Meaningful Partnerships Across Africa

We collaborate with local tourism stakeholders, accommodation providers and destination experts who share our vision of authentic travel.

Let's Explore Africa Together

Every Journey Begins With A Conversation

Whether you're looking for inspiration, a custom itinerary or advice on where to start, we'd love to help you discover Africa differently.